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Dr. Andrew Jacono, MD, FACS is considered the Best Plastic Surgeon in New York Specializing in mini facelifts, rhinoplasties (nose job surgery) and eyelid lifts World Leading Expert in Facial Plastic Surgery,
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Home » About Dr. Jacono » News and Media » Social Media and Catfishing

Dr. Jacono Talks Facelifts, Social Media, and Catfishing with Modern Luxury

Social Media and the Rise of Facial Awareness

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In today’s hyper-connected social media digital world, we have all become more aware of the way we look. Just about everyone has a smartphone with a high-resolution camera, and as a result, the selfie has become a symbol of shifting beauty standards. More and more, the average person tries to look their best at all times, as any and all facial imperfections can be magnified through the phone’s lens.

Few people are as aware of this societal shift as Dr. Andrew Jacono, a facial plastic surgeon who is a world-renowned expert on minimally invasive facelifts.

“As we continue to adapt to the digital world, we will continue to have an increased awareness of our appearance,” he explains. “Not only has the uptick in demand for surgery been fueled by the current stay-home culture, but also by the fact that we have all had more time to look at ourselves on Zoom, FaceTime, and in the mirror. We’re seeing our faces in ways that we haven’t before.”

The advent of social media has made it all the easier to grapple with questions of self-image. Instagram has had a particularly dramatic effect on modern beauty standards, and in Dr. Jacono’s case, it has become a place to showcase his work. He has amassed a following of close to 500,000, and regularly posts jaw-dropping before-and-after pictures.

“The responses I’ve had are incredible,” says Dr. Jacono. “Patients have flocked to my practice because of the pictures they’ve seen on my social media pages. They’re astounded by the before-and-after, and routinely tell me that they are the most natural and impressive they’ve ever seen. It’s flattering, of course, but it’s also a testament to how powerful these online tools are.”

Dr. Jacono’s Signature Technique: The M.A.D.E. (Minimal Access Deep-Plane Extended) Facelift

Unlike most other surgeons, Dr. Jacono has the rare privilege of working with the face, which is extremely sensitive to even the most minor changes. While some would consider this a burden, Dr. Jacono views this as an opportunity to make advancements.

“A lot of people have a negative view of plastic surgery,” he explains. “This is because the most obvious results tend to be the worst. Celebrity plastic surgical disasters are well-documented and are usually a result of a surgeon’s poor technique and even worse aesthetic sensibilities.”

Because of this, Dr. Jacono has developed an innovative technique called the M.A.D.E. (Minimal Access Deep-Plane Extended) Lift. This procedure lifts the deeper structures of the face and releases key ligaments, resulting in a youthful, naturally volumized face free of distortion. It also eliminates the need for recurrent injectable fillers. What’s more, the surgery can be performed under twilight anesthesia, which is safer and gentler than general anesthesia, and results will last 10-12 years, considerably longer than those of a traditional facelift.

“The M.A.D.E. Lift merges science with craftsmanship,” says Dr. Jacono. “Even better, it provides results that are so beautiful and natural that it’s often difficult for my patients’ friends and family to tell whether or not they had surgery.”

Sonja Morgan’s M.A.D.E. Lift

Dr. Jacono’s surgical and social media successes have certainly attracted his attention, but one of his better-known patients recently came in the form of Real Housewives of New York City star Sonja Morgan, who opted for his signature M.A.D.E. Lift.

Sonja Morgans Facelift

“The result of Sonja’s facelift is so amazing because she has naturally strong facial bone structure, which acts as a beautiful scaffolding,” says Dr. Jacono.

Dr. Jacono and Morgan herself posted before-and-after collages documenting the transformation. The responses were immensely positive, praising Morgan for her transparency and lauding Dr. Jacono for his incredible technical and artistic skills.

With fame both on and off social media, however, comes some unexpected drawbacks. For example, Dr. Jacono has had to deal with a slew of impostor accounts that have successfully catfished his patients out of thousands of dollars.

“The fact that this is happening is baffling,” Dr. Jacono comments. “It’s an extremely unfortunate side-effect of all the positive attention.”

As disheartening as these scams may be, however, social media has been largely beneficial for Dr. Jacono and his practice. He has been able to promote his work while connecting with his audience in a more personal way than ever, and that, to him, is a welcome honor.

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Dr. Jacono was selected as one of the Top Ten Facial Plastic Surgeons in New York.
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Dr. Jacono has been a Castle Connolly Top Doctor since 2012.
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Andrew Jacono, MD, FACS has been honored with the Patient’s Choice Award for the 7th year in a row. 2012 - 2018
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Doctor Jacono performs Charitable Surgery for Children with Cleft Lip and Palate on Missions to Third World Countries and also on Women who are Victims of Domestic Violence. … Best Plastic Surgeon

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Mission Statement

Doctor Jacono’s desire to become a facial plastic surgeon was solidified in grade school. There was a girl on his school bus route who was born with a cleft lip and palate deformity. Unfortunately, whenever she spoke, air and words escaped through her nose. Kids teased her and were cruel, and nobody would sit next to her on the bus, so he decided to sit with her. One day, the girl had plastic surgery and returned to school with her face repaired. Suddenly, classmates saw her face instead of her deformity and immediately treated her normally. It was at that moment that Doctor Jacono knew he wanted to fix people’s faces and change their lives. This is why he has gone on over twenty plastic surgery missions to poor countries around the world and provided free cleft lip and surgery for birth defects to over 500 children.

Because of this experience in his childhood, Doctor Jacono understands that one of our basic needs as human beings is to feel confident about our appearance. It’s is Doctor Jacono’s passion to help his patients achieve their facial aesthetic goals, creating natural appearing results to either enhance their beauty and proportion or rejuvenate their aging appearance. He is a world-renowned leader in the field of facial plastic surgery and only performs surgery on the face, not the body. He has innovated many facelift, eyelid lift, and rhinoplasty surgical techniques, publishing in leading peer reviewed literature and lecturing at plastic surgery conferences all over the world. He is committed to sharing what he has learned teaching surgeons from around the world.

His approach is to maintain your uniqueness and facial identity; it is still you just better. To do this he uses a customized, bespoke approach to each patient employing the most minimally invasive, innovative, and cutting-edge technology. Doctor Jacono has never performed the same procedure on any two of the thousands of patients he has treated. He is committed to providing his surgical expertise in a caring, supportive environment with a professional staff that has you as their focus and concern.